
Playpark
SEO and local strategy for a network of leisure parks.
SERVICE
A useful audit identifies what is blocking progress, what needs fixing and in which order.
I work on structure, technical issues, content, internal links and tracking. Where the project allows, I can also fix some of the identified issues directly.
A decline or lack of progress can have many causes:
I start by identifying the issues and priorities before proposing what to do.
Incomplete tracking limits the measurement of visits and enquiries; on its own, it does not explain a visibility or indexing problem.
If an audit reveals a problem in the template, HTML, WordPress, JavaScript, tracking or performance, the report does not always need to be passed to another developer.
I can also handle some of the fixes directly.
Yes, where the fixes fall within my technical scope: HTML, WordPress, structure, tracking, performance or development.
No. I can also work on architecture, search intent, content, internal linking and monitoring, but the approach depends on the issue actually identified.

SEO and local strategy for a network of leisure parks.

Conversion journey audit and optimisation of titles and meta descriptions.

Optimisation of titles and meta descriptions on existing pages.

Technical SEO fixes, indexing optimisation and link-building work.

Audit, SEO configuration and implementation of Analytics and Tag Manager tracking.

Initial audit of the website and its Search Console data.