01 — Jewellery & design
Lucas Bauer Jewellery
Shopify · UX/UI
Work on the navigation, categories, content and mobile experience of the Lucas Bauer Jewellery Shopify store.
See my contributionWebsite, app, automation and business tools — designed as one system.
Explore the Lab ↗Interactive conceptDesign · Development · Automation · SEO
I design and develop your website or application, connect your tools and automate your repetitive tasks.
A selection of client projects, and my role in each.
01 — Jewellery & design
Shopify · UX/UI
Work on the navigation, categories, content and mobile experience of the Lucas Bauer Jewellery Shopify store.
See my contribution02 — Leisure & social spaces
SEO · Local strategy · Multiple sites
SEO and local strategy for a network of leisure parks.
See my contribution03 — Motorcycles & lifestyle
E-commerce · Tracking · Maintenance
E-commerce work, conversion tracking and maintenance for Machine Arrière.
See my contribution04 — Property & travel
Web · Data · Integration
Work on the Miss Real Estate Samui website: data and integrations.
See my contribution05 — Eyewear & customisation
PrestaShop · Custom development
Development of custom features for the Binocle PrestaShop store.
See my contribution03 — COLLABORATIONS
Projects delivered. Lasting collaborations.
“Théo is simply phenomenal, seriously. A difficult job, delivered flawlessly, in record time. Very good communication too.”
“A result that exceeds expectations, in a relevant and well-presented format. I recommend him and will try to keep working with Théo.”
“Great work, very responsive. I'm very satisfied. On to the next service, and we'll see what comes next!”
Custom websites, shops and web experiences — design, conversion and performance.
Custom websites, online shops and web experiences, with particular attention to design, user journeys and conversion.
WordPress, WooCommerce, Shopify, PrestaShop or custom development: I work on new builds, redesigns and improvements to existing websites.
Art direction · UX/UI · Responsive · E-commerce · Custom development · Performance
Apps, dashboards and tools built around how you work, not the other way round.
Connect your tools, move data between them and automate what can be automated.
I connect your tools and automate operations that don't need to be done manually.
Orders, invoicing, stock, emails, data, CRM, APIs or third-party services: the different parts of your business can work together.
API · Webhooks · CRM · Emails · Invoicing · Stock · Workflows
Improve visibility, measure what matters and address what holds performance back.
Technical SEO, architecture, content, tracking and performance: I work on what helps a website get found, understood and measured.
The analysis can lead to targeted fixes or ongoing support.
SEO · GEO · Tracking · Analytics · Performance · Conversion
As a freelance web developer, I design and build custom websites, shops and applications, then work on their improvements, SEO and automation.
Already live? Redesigns, fixes, maintenance and improvements.
I'm Théo Ruffin, a freelance developer. You work directly with me, from defining the scope to making adjustments.
Clarify your needs, constraints and priorities.
Plan user journeys, screens and interactions.
Build and test the agreed features.
Fix and improve the website after launch.

An idea, a need, a problem to solve?
Let's talk.
I'll reply personally.